Pink on Purpose
We’re Taking Pink Back
At Feel Your Boobies, we’re determined to “take pink back” by painting the month PINK ON PURPOSE (POP) with YOU as a valuable POP Partner.
Pink on Purpose
At Feel Your Boobies®, we’re determined to “take pink back” by painting the month PINK ON PURPOSE (POP) with YOU as a valuable POP Partner. Together we will make October and beyond “pink” for not only for awareness but with PURPOSE. Let’s put a stop to the pinkwashing of October and create meaningful impact.
Benefits of Becoming a Pink on Purpose Partner
Have Confidence in Your Impact
By partnering with Feel Your Boobies® Foundation, you can rest assure that your company's commitment to social responsibility will have meaningful and transparent impact on saving lives from breast cancer.
Leverage Our Audience
POP Partners will be able to leverage our large and loyal social media following (including 300,000+ Facebook followers) to share their brand and offerings.
Utilize Resources for Promotion
Feel Your Boobies® Foundation will help you promote your participation by providing branded resources such as tent signs, window clings and employee buttons/shirts.
Your Pink on Purpose Campaign
As a Pink on Purpose Partner, your Pink on Purpose campaign should follow some specific steps for success.
Apply to Become a POP Partner
Fill out our short form to apply to have your business become a verified Pink on Purpose Partner.
Determine a Product or Service to Promote
Once approved, you will determine the product or service to promote during Breast Cancer Awareness Month. Your promotion could highlight an existing product, a special edition item created for this cause or a specific donation around your service.
Determine Your Donation
Next, you’ll determine the percentage of proceeds or dollar amount that will be donated to the Feel Your Boobies Foundation. A common range is 10% to 50% of the sales price, or a specific dollar amount per purchase such as “a dollar from every drink sold.”
Market and Promote
Promote your initiative through various channels to maximize reach and engagement. As a valued Pink on Purpose Partner, we’ll provide you with some of the resources you need to effectively do this. Click here for examples on ways to market and promote your campaign.
Specify the Dates of Your Campaign
Breast Cancer Awareness Month is the entire month of October. Feel Your Boobies Week in Pennsylvania is October 15-21 every year. Consider running your POP campaign for the entire month, Feel Your Boobies Week or a specific day.
Implement Tracking and Transparency
Ensure you have a system in place to track sales related to your campaign. This transparency is crucial for building trust with your customers. You can publicly share updates on social media about the amount raised throughout the campaign.
Donate and Follow-Up
At the end of your POP campaign, Feel Your Boobies will acknowledge your business in press releases, social media, etc. Transparency in the donation process is key to maintaining credibility – this is why we created Pink on Purpose!
Share Post-Campaign Impact
After the campaign, share with your customers the impact of your campaign’s donations using the Pink on Purpose Post-Campaign Packet. This could include the amount donated, how it will be used by FYB Foundation and any messages of appreciation from the charity or breast cancer survivors.
