The “Are You Doing It?”® Reminder Program by the Feel Your Boobies® Foundation is a monthly reminder via text and/or email encouraging women to “feel their boobies” and “know their normal” in a friendly and familiar way. In addition to the monthly reminder, subscribers also have the opportunity to receive a reminder kit, free of charge. This reminder kit includes items that serve as a daily reminder to “feel your boobies”—a shower card detailing symptoms, a mirror cling, a vinyl sticker, and a Feel Your Boobies® car magnet.


This program is designed to address the lack of breast health education in women as women are often not educated by their doctors on the importance of “knowing their normal” and “feeling their boobies”. Many women miss symptoms of breast cancer due to lack of education and knowledge about the importance of breast self exams/breast awareness. Most doctors do not talk about breast health until the age of 40 when mammograms are recommended. This program aims to bridge this gap by creating an accessible and user-friendly platform that reminds women about literally taking their health into their own hands by “knowing their normal”.