The Foundation was founded in 2004 after Leigh Hurst, Founder and Executive Director, was diagnosed with breast cancer at age 33. Upon being diagnosed she realized she never thought much about the disease previously. She was a marathon runner and had no family history, so when the doctor’s dismissed the lump as “nothing to worry about,''she was pacified. While going through her treatment, Leigh realized that the messages that were out there about breast cancer never really got through to her. Committing to change this, she created the Foundation to ensure breast health education was delivered to young women (a population not targeted by other breast cancer organizations).


The Feel Your Boobies® Foundation is a 501(c)3 non-profit breast cancer organization that promotes proactive breast health in young women through strategic education & outreach programs.  

We are a 501(c)3 non-profit organization. EIN #20-2938710.


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