Is Feel Your Boobies® a non-profit?

Yes. The Feel Your Boobies® Foundation is a 501c3 non-profit organization whose mission is to utilize innovative and unconventional methods to remind young girls, and all women, about the importance of engaging in the proactive, healthy habit of feeling your boobies.

Where does the money raised by Feel Your Boobies® go?

Profits from merchandise sales and donations made to the Feel Your Boobies® Foundation are used to fund our annual "Are You Doing It?"® Reminder Campaign. This annual campaign focuses on the use of media to spread the Feel Your Boobies® reminder. In the past, our campaign has included initiatives such as the Boobies Bus®, Boobies at the Beach promotion, National Feel Your Boobies® Week, the Boobies Bash®, and a Free Car Magnet Facebook Application. To learn more, check out our Programs Page.

Does Feel Your Boobies® fund breast cancer research?

No. Feel Your Boobies® focuses specifically and solely on the creation of our annual Reminder Campaign. Our sole focus is on finding creative ways to remind young women to "feel their boobies."

Is Feel Your Boobies® associated with any other non-profits?

The Feel Your Boobies® Foundation is a 501c3 organization and works independently in pursuit of its own mission. In addition, we also have collaborated with other non-profits such as the Young Survival Coalition and the American Cancer Society to create co-branded campaigns as well.

Why can’t you use the word “breast” instead of “boobies”?

In order to get the attention of young women in a way they can relate to, the Feel Your Boobies® campaign aims to use language and methods common to a younger population.  Most breast cancer materials are written in a way that generally targets older women or breast cancer survivors solely.  Younger women, for the most part, don’t talk about breast cancer or think of themselves at risk. Feel Your Boobies® uses a provocative and sexy approach to encourage lighthearted conversation in public places where this topic would not normally be discussed.  We believe this conversation is needed, necessary, and life saving.

I want to help spread this message.  Can I put Feel Your Boobies® on my own t-shirt to help this campaign?

No. Feel Your Boobies® is a registered trademark that is licensed solely to the Feel Your Boobies® Foundation for use in fundraising for Reminder its annual Campaign. The use of this trademark is the Foundation’s sole method for pursuing its mission and therefore we actively protect it.

Why are the majority of your shirt styles fitted?
Since our primary target audience are younger women, we aim to carry styles that cater specifically to this audience. We realize that boobies come in all shapes and sizes and to have unisex styles as well in an effort to provide options for everyone.

I love Feel Your Boobies. How can I volunteer or get involved where I live?
We love Boobies enthusiasts and are so thankful for all the kind messages and emails we receive. Since Feel Your Boobies is primarily a media campaign, the best way to help our our campaign is to be sure you are a part of our online community. Join our email list, become our Fan and join our Cause page on Facebook, follow us on Twitter, and be sure to send our updates along to your friends. In addition, if your office or neighborhood is holding a fundraiser and wants to donate to a breast cancer charity, please consider donating to Feel Your Boobies.