|
ABOUT
Feel Your Boobies is just a fun t-shirt with a
cute slogan right?? Wrong! Feel Your Boobies is a call to
action for women young and not-so-young to get in touch with
their body and know what’s normal for them. Sure, we started as
a cute t-shirt – but we’ve only scratched the surface on the
creative ways we plan on promoting this healthy and proactive
habit that can save your life.
|
"....I
recently saw a Feel Your Boobies car decal on my way to
work and later that night in the shower, I remembered the
decal and ended up finding a lump...If I hadn't seen the
decal, who knows if I would have found the lump.
Thank you for such a wonderful foundation."
- Julie, age
26
Middletown,
PA
|
Why Feel Your Boobies? Because you do it
everyday anyway, right? Oh come on…sure you do! You take a
shower, you feel your boobies. You get dressed, you feel your
boobies. Since you know your body better than anyone else does,
why not just take a little extra time to really “feel your
boobies”. Give those “girls” the attention they deserve. After
all, getting in the habit of knowing what’s normal for you
increases the chance of noticing changes in your breasts if they
occur. If a change does occur it’s important to tell a doctor or
clinician immediately so they can determine if more tests are
necessary. (see the HOW2 page of our site for more information
about what to look for.)
Think of Feel Your Boobies as a friendly reminder
– it could be on a t-shirt, on a billboard, on the Boobies Bus,
on a coaster at the coffee shop or on balloons at your friend’s
birthday party. When you see it, it makes you chuckle, but in
one way or another it ends up getting people talking in a
lighthearted way about this important topic. And if you’re
talking and thinking about “feeling your boobies”, there’s a
better chance that you’ll start to take matters into your own
hands (literally). A friendly reminder when you least expect
it…that’s what we are here for.
How it all
started - Learn about Founder Leigh Hurst and The Feel Your
Boobies Story |
|
2008 BOOBIES AWARENESS
CAMPAIGN
So what are our
plans for this year’s Awareness Campaign? Thanks to increased
donations and merchandise sales, we are excited to expand our
campaign beyond apparel this year and into other forms of media
that will allow us to spread our message in a much larger scale
than t-shirts alone can accomplish.
T-shirts allow people to
impact the people in their immediate circle, and with over
10,000 t-shirts sold so far, we’ve certainly made an impact.
But just imagine how many more people we could reach on a
billboard in Times Square or near any college town. This year’s
campaign aims to begin using larger scale media to spread our
message.
Some of the major
initiatives involved in the first half of the 2008 Boobies
Campaign include:
|
|

|
Boobies at the
Beach Promotion
This summer there
will be plenty of Boobies at the Beach – and by that I mean,
Feel Your Boobies silly. We will be running an aerial ad
campaign (you know those planes that fly banners up and down the
beach?) at the Jersey Shore to spread our message to beachgoers,
so be on the lookout for public “boobies feeling” on a beach
near you! We will also be working with local
establishments on several beach events as well.
|