ABOUT

Feel Your Boobies is just a fun t-shirt with a cute slogan right??  Wrong!  Feel Your Boobies is a call to action for women young and not-so-young to get in touch with their body and know what’s normal for them.  Sure, we started as a cute t-shirt – but we’ve only scratched the surface on the creative ways we plan on promoting this healthy and proactive habit that can save your life.

Why Feel Your Boobies?  Because you do it everyday anyway, right?  Oh come on…sure you do!  You take a shower, you feel your boobies.  You get dressed, you feel your boobies.  Since you know your body better than anyone else does, why not just take a little extra time to really “feel your boobies”.  Give those “girls” the attention they deserve.  After all, getting in the habit of knowing what’s normal for you increases the chance of noticing changes in your breasts if they occur. If a change does occur it’s important to tell a doctor or clinician immediately so they can determine if more tests are necessary.  (see the HOW2 page of our site for more information about what to look for.)

Think of Feel Your Boobies as a friendly reminder – it could be on a t-shirt, on a billboard, on the Boobies Bus, on a coaster at the coffee shop or on balloons at your friend’s birthday party. When you see it, it makes you chuckle, but in one way or another it ends up getting people talking in a lighthearted way about this important topic. And if you’re talking and thinking about “feeling your boobies”, there’s a better chance that you’ll start to take matters into your own hands (literally). A friendly reminder when you least expect it…that’s what we are here for.

How it all started - Learn about Founder Leigh Hurst and The Feel Your Boobies Story

2008 BOOBIES AWARENESS CAMPAIGN

So what are our plans for this year’s Awareness Campaign?  Thanks to increased donations and merchandise sales, we are excited to expand our campaign beyond apparel this year and into other forms of media that will allow us to spread our message in a much larger scale than t-shirts alone can accomplish.

T-shirts allow people to impact the people in their immediate circle, and with over 10,000 t-shirts sold so far, we’ve certainly made an impact.  But just imagine how many more people we could reach on a billboard in Times Square or near any college town.  This year’s campaign aims to begin using larger scale media to spread our message.

Some of the major initiatives involved in the first half of the 2008 Boobies Campaign include:

Website Redesign

The new and improved website is designed to provide users with an interactive Boobies experience that is engaging, helpful and allows them to share the Boobies message with others in a creative, fun and viral way.

Boobies Bus^SM

The Boobies Bus^SM is a custom wrapped Toyota Scion that is covered with the Boobies logo and other funky artwork.  The goal of the car is to spread our message wherever we go.  On the car will be plenty of free magnets for the taking so that people can “steal a magnet and spread the word.” 

Check out the Boobies Bus^SM now!

Boobies at the Beach Promotion

This summer there will be plenty of Boobies at the Beach – and by that I mean, Feel Your Boobies silly.  We will be running an aerial ad campaign (you know those planes that fly banners up and down the beach?) at the Jersey Shore to spread our message to beachgoers, so be on the lookout for public “boobies feeling” on a beach near you!  We will also be working with local establishments on several beach events as well.