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THE
CAMPAIGN
The "Are You Doing
It?”® Reminder Campaign is the annual Feel Your
Boobies campaign focused on our mission of utilizing
unexpected and unconventional methods to remind
young women to "feel their boobies".
What exactly does unexpected mean? Well, it means
you probably won’t see a “feel your boobies”
brochure at the doctor’s office…but you sure as heck
might pass the Boobies Bus® on the freeway, or you
might be laying at the beach and see an airplane
towing a banner with our logo during our Boobies @
the Beach promotion, or, if you’re on Facebook, you
just might be lucky enough to claim a free car
magnet or sticker using our Facebook Application.
"Feel Your Boobies" may seem simply like a fun and
provocative slogan, but it's really our way of
asking “Are You Doing It?”® – well….are you?
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Check out who has been doing it!
We
have 7+ people who credit the Feel Your Boobies,
"Are you doing it?" Campaign with saving their life. |
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THE
BACKGROUND
Feel Your Boobies® was founded in 2004 after our
Founder, Leigh Hurst, was diagnosed with breast
cancer at the age of 33. She found her lump simply
by “feeling her boobies”, not through a formal
self-breast exam. What originally started as a few
fun t-shirts she designed to remind her friends to
“feel their boobies” has evolved into non-profit
Foundation and international campaign focused on
spreading this life saving message to young women
using unexpected and unconventional methods.
Why use unexpected and unconventional methods? Well,
based on Leigh’s experience, many young women tune
out messages about breast cancer because they don’t
believe they are at risk or the messages are too
clinical. Here at Boobies Central, we know that
research shows that simply “feeling your boobies” (aka
“breast awareness) is just as effective at
identifying lumps or other breast changes as the
traditional step-by-step process of “breast
self-exams”. And that’s exactly why we’re here -- to
give you “a friendly reminder when you least expect
it”. So get feeling girls, and remind a friend to do
the same.
ABOUT
THE FOUNDER
Like so many young women diagnosed with breast
cancer, Leigh’s breast cancer diagnosis seemed to
come from out of nowhere. Having been an avid runner
& triathlete and having no family history of the
disease, the words “breast cancer” rarely even
crossed her mind. But after feeling a lump in her
breast that was undetected by doctors and finding
out two years later that this lump in fact was
cancer (Stage 1), Leigh realized that truly anyone
is at risk of developing breast cancer and that
being in touch with your body can help ensure an
early diagnosis. She also wondered why, as a health
conscious person, she had not thought more about
breast cancer and came to the conclusion that the
messages that are out there simply don’t get through
to young women. From this basic idea, Feel Your
Boobies was born.
Having spent her career focused on learning
technologies and behavior change, Leigh was familiar
with honing messages to match her audience. She
holds a Bachelors Degree in Communications from
Ithaca College and went on to earn two Master’s
Degrees (Florida State & Northwestern University) in
the areas of Learning Sciences & Simulation
Technologies. She worked for Accenture doing
business consulting in the area of eLearning, and
helped several small companies create their
eLearning product lines. This background helped her
create a campaign that is not only spreading this
lifesaving message to an underserved audience, it’s
actually saving lives.
To read more about
Leigh’s story or to inquire about speaking
engagements, visit
SaySomethingBig.com. |
THE
ORIGINAL T-SHIRT
THAT STARTED IT ALL
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